Home > News > June 2004 > 08-Jun-2004

IDM to run summer graduate programme

The Institute of Direct Marketing (IDM) yesterday released details of its inaugural Graduate Fast Track. The programme features presentations from some of the UK's leading brands and agencies and is sponsored by MBNA, Time Life, first direct, EHS Brann and Tullo Marshall Warren.

The 30 graduates taking part were selected following an intensive application process that involved a series of written tests, interviews and presentations. In all 204 students, from 75 of the UK's 104 universities applied for the IDM Graduate Fast Track coming from a range of academic disciplines including Marketing and Business studies, Biochemistry, Art History and Linguistics.

The one-week intensive programme includes presentations by:

• Chris Martin, Creative Director, Bright
• Danny Meadows-Klue, Chief Executive, Interative Advertising Bureau
• Gavin Hamilton, Planning Director, Proximity London
• Huw Davis, European Managing Director, EHSBrann Discovery
• Jayne Hannaway, Customer Marketing Director, Time Life
• Jim Wallace, Marketing Director, Direct Line
• Lisa Thomas, Chief Executive, Lida
• Mike Sims, Client Services Partner, Partners Andrews Aldridge
• Natalie Brooking, Marketing Graduate, Vodafone
• Nick McConnell, Sales and Marketing Director, Broadsystem
• Professor Derek Holder, Managing Director, the IDM
• Stephen Robinson, Head of Sales and Marketing, first direct
• Stuart Archibald, Managing Partner, archibald ingall stretton
• Tracy Hughes, Head of Personnel, MBNA Europe

The IDM Graduate Fast Track, which runs from 28 June to 2 July 2004, incorporates a case study from a leading brand. It also includes a visit to agency Tullo Marshall Warren and concludes with presentations by the students to representatives of the sponsoring organisations.

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