Sales a decisive element of business success
Research by the Governments Marketing and Sales Standards Setting Body (MSSSB) reveals sales as a fast growing profession.
The increasing focus on customers by both commercial and public organisations means that sales is now one of the UKs largest professional groups with 766,000 full time sales people, up 8% from 710,000 just en years ago. In addition there are 2,525,500 employed in occupations within which selling is a primary responsibility.
Research by the MSSSBs consultants, Benson Payne Ltd, has confirmed the size, profile and importance of this professional group and key results include:
This initial review has also established the considerable interest in achieving best practice standards in relation to the behaviours and skills required of the modern sales professional.
The MSSSB was established by the Department for Education
and Skills (DfES) in September 2001 in order to represent the needs of
industry and commerce. It is working with key stakeholders to define and
prescribe best practice and the resulting Standards will form the basis
for all Government funding of sales related courses.
The research phase of the initiative is now complete and the next stage is to develop standards of best sales practice. This challenge will be carried out by the selected consultants, Marketing Knowledge Ltd.
Once the standards are ready, they will be made available to organisations for use in:
The results of the research phase, which also identify the challenges and influences impacting upon the sales profession, are now available from the MSSSB.
For more information visit the MSSSB website.
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