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New standards to help employers benchmark marketing skills

The Chartered Institute of Marketing (CIM) has launched a set of Professional Marketing Standards to help employers benchmark the skills of their marketing teams.

The standards have been developed after research involving employers, academics, tutors and students. The research enabled a framework to be developed outlining the capabilities and activities that employers should expect their marketers to carry out in their professional role including research, strategy, implementation, measuring effectiveness and managing people. The framework sets a standard for each level of a marketing career.

In line with the changing requirements of employers seeking professional marketers, CIM has revised the syllabi of their qualifications and will unveil the new developments this month. The new qualifications link in with the new Professional Marketing Standards.

"The new qualifications are based on CIM's Professional Marketing Standards, so students can be assured that the course they follow will equip them for their next move in their marketing career", said Paul Gostick, CIM's International Chairman. "The syllabi are based on current marketing practice, as well as including theoretical models, which gives employers reassurance that not only do CIM qualified marketers have a sound theoretical grounding in marketing techniques, but they know how to apply them in practice to deliver value and bottom line results."

External link

For more information about CIM's Professional Marketing Standards visit www.cim.co.uk/standards

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