Home > News > December 2004 > 06-Dec-2004

IDM invites registrations for direct marketing CPD Scheme

The IDM has today issued a call for registrations for its Continuing Professional Development (CPD) scheme which launches in January 2005.

According to the IDM, the scheme, which is open to all IDM members and IDM graduates, is the first of its kind specifically for direct, data and digital marketers.

As well as encompassing the IDM's own training provision the IDM say it will recognise suitable qualifications and training courses provided by other marketing institutes and academic centres, as well as self-directed learning, personal development and studies.

To participate in the scheme, direct, data and digital marketers need to apply for a record card. A threshold of 35 hours' training per annum is required with the first CPD award requiring two consecutive years' professional development. Thereafter awards will be given annually on meeting the criteria.

"Amongst our members and graduates are individuals and companies who are keenly committed to continuing professional development, and this scheme will help them demonstrate and receive reward for that commitment," said Neil Morris, Deputy Managing Director of the IDM. "Additionally there are those who recognise the benefits of regular professional development, but find it hard to devote the time. For them this scheme will provide the necessary momentum and motivation to maintain some sort of planned progression. The scheme will benefit individuals and organisations alike since it will raise the game for all direct marketing practitioners and employers."

External link

The IDM's CPD Scheme launches in January 2005. To register, visit www.theidm.com/cpd.

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