Home > News > February 2005 > 15-Feb-2005

Deal brings CIM training to Ireland

Marketing company Alternatives has entered into a business collaboration with the Chartered Institute of Marketing (CIM) to bring the CIM's marketing training to Ireland. The new venture will officially be called CIM @ Alternatives.

Alternatives say that over 100 in-company CIM workshops or professional development programmes will be available for companies seeking to upskill their teams in brand and commercial marketing. In addition, Alternatives will offer open workshops covering six key marketing competencies defined by the CIM. These are:

1. Strategy development and planning
2. Brands & Product management
3. Research, insights & innovation
4. Developing and implementing effective marketing communications programmes
5. Measuring marketing effectiveness
6. Managing marketing people & projects

"We are delighted to be collaborating exclusively with Alternatives in the Republic of Ireland and in Northern Ireland," said Neil Scurlock, Head of CIM Training in the UK. "It is the first time in the history of CIM that we have collaborated with a private company to develop our training offering.

"As experienced, results focused marketing specialists they appreciate the need for the very finest marketing upskilling and understand how it can have significant impact on the performance and development of any company. With CIM’s excellent product and Alternatives understanding of the market and its needs, we feel we have a winning combination. We look forward to a long and successful venture."

Related links

CIM @ Alternatives

Chartered Institute of Marketing (CIM)

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