Home > News > February 2005 > 25-Feb-2005

Google partners with IDM for digital marketing education mission

Google has been named as the exclusive partner for The Institute of Direct Marketings's newly launched qualifications in digital marketing.

The IDM say that their Diploma and Certificate in digital marketing have been designed to create a structural pathway through which digital marketers can progress their careers and are designed to help establish digital marketing as a profession.

Every IDM student will also be enrolled in the Google Advertising Professionals programme.

Kate Burns, UK MD of AdSales and Operations at Google says, "The Google Advertising Professionals programme provides detailed training on how to run effective AdWords campaigns, generating the best ROI, in any country, in any vertical. Becoming a Google Advertising Professional will be an industry-wide accreditation which will enable businesses and individuals to showcase their experience and expertise to attract new and existing customers."

"Having seen the syllabi of these new qualifications we at Google are excited to be a part of the first steps towards the professionalisation of digital marketing. And we are looking forward to welcoming the IDM's first digital marketing graduates to our own training programme."

According to the IDM, the new Certificate and Diploma in Digital Marketing were developed following extensive research into the specific skills sets and knowledge pools of the digital marketing discipline and the growing demand in the job market for marketers with proven digital marketing know-how.

Professor Derek Holder, Managing Director of the IDM said, "Digital Marketing is growing at a prodigious rate, yet there are no vocational qualifications which recognise this trend. This means there is a threat of a severe skills shortage which, if ignored, will stem the discipline's growth through ignorance and ill-practice. Our new qualifications will support and nurture the digital marketers by creating an able and informed professional community."

The IDM is inviting applications for the courses with immediate effect and the first courses are scheduled to start in May.

The two qualifications will sit alongside the IDM's Certificate and Diploma in Direct and Interactive Marketing, which have over 8,000 graduates worldwide.

External links

The IDM

Google Advertising Professionals programme

Please note: Training Reference is not responsible for the content of external Internet sites.

Training and development books

Discover books on a variety of training and development topics at the Training Reference Bookshop

Source suppliers

Visit the Training Reference Directory to view supplier details for a wide range of courses, products and services.

Sponsored links

Back to top