Home > News > August 2005 > 05-Aug-2005

The Chartered Institute of Marketing introduces new CAM qualification

The Chartered Institute of Marketing (CIM), in alliance with The Communications, Advertising and Marketing (CAM) Education Foundation, has introduced a new qualification which aims to provide people who make marketing decisions on a daily basis with the information they need to manage a wide range of marketing communications issues.

"Typically small businesses find it difficult to employ a devoted marketing professional," says CIM chief executive Christine Cryne. "This qualification will give people who are not marketing specialists the confidence they need to manage vital tasks such as briefing a public relations agency, planning an advertising campaign or managing a marketing research project."

Referred to as the Diploma in Marketing Communications, the new syllabus will consist of four modules on advertising; direct marketing and sales promotion, integrated media, and public relations, together with a double module that will focus on marketing and consumer behaviour. The qualification is awarded by CIM

CIM says that the qualification offers students an opportunity to explore a wide range of topics, and to gain understanding of how different elements of marketing communications interrelate.

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