Home > News > August 2005 > 23-Aug-2005

IDM launches new digital marketing courses

The Institute of Direct Marketing (IDM) is launching five new digital marketing training courses. The IDM says the new courses are designed to meet the surge in demand for specialist digital marketing skills and follow the launch of the Institute’s two new digital qualifications in May - the IDM Diploma in Digital Marketing and the IDM Certificate in Digital Marketing.

The five courses are:

• Search Engine Optimisation
• Pay Per Click Advertising
• The Law of Direct, Data and Digital
• Writing for Digital Media and Measuring
• Optimising Your E-Marketing Effectiveness

IDM Programme Director, Joanna King said: “This sector has seen a prodigious rate of growth which market reports confirm as set to continue. Marketers simply cannot ignore digital. Today’s customers are new media-savvy, quick to adopt and exploit the opportunities presented by new technology. Marketers need to make sure they acquire the skills and the knowledge to keep up.”

The first of the courses, Writing for Digital Media, takes place on 21st September 2005 at Teddington, Middlesex.

External link

For further information about IDM courses, visit: http://www.theidm.com/training

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