Home > News > September 2005 > 30-Sep-2005

Acxiom to award US trip to top IDM Diploma student

The top student from the latest intake for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing is to be awarded an all-expenses paid trip to the US, courtesy Acxiom, sponsors of the IDM qualification.

The prize was announced yesterday by Dawn Orr, data group leader of Acxiom UK, as she addressed the students at a special welcome evening in London.

The winner will be flown to Little Rock, Arkansas, home to Acxiom's global headquarters, where he or she will stay in a top hotel, visit the Acxiom HQ and take in some of the area's attractions such as the new William J Clinton Presidential Center, the Capitol building, or even Graceland in neighbouring Tennessee.

In her welcome address, Orr outlined Acxiom's vision of the future, stressing the importance, in today's changing landscape, of ongoing personal and professional development for the modern marketer.

She said: "The career prospects for anyone working in this arena have never looked so good. There has been a historical shortage of talent in our profession, a problem which the IDM addresses head-on with its training and education programmes.

"The IDM Diploma in Direct and Interactive marketing equips senior marketers with the skills they need to get to the top and to meet the ever-present challenges of this new world of high-technology marketing."

Depending on study mode, tuition for the Diploma begins in October or November. While tuition is already underway in the evening classes study option, applications are still being invited for the intensive, residential and distance learning options, commencing in October.

The IDM qualifications portfolio includes:

• The IDM Diploma in Direct and Interactive Marketing
• The IDM Certificate in Direct and Interactive Marketing
• The IDM Diploma in Digital Marketing
• The IDM Certificate in Digital Marketing

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