Home > News > March 2006 > 07-Mar-2006

CIM to exhibit senior management courses

The Chartered Institute of Marketing will be exhibiting its latest senior management courses at the 2006 Incorporated Society of British Advertisers (ISBA) annual conference.

The event takes place on Thursday 9 March at the London Hilton Metropole, Edgware Road.

The Institute will be giving visitors to their stand the chance to win a free place on its two day running programme, 'Branding Inside-Out'. Three runners up will receive a choice to attend a free briefing course for either 'Internal Brand Engagement' or 'Making the Case: Brand Value as Key to Shareholder Value'.

Christine Cryne, chief executive of the Chartered Institute of Marketing, said: "In line with our vision for the marketing community, The Chartered Institute of Marketing wants to encourage marketers to raise their profile and achievements at director level.

"That is why senior-level marketers and management are high on our agenda and we have just recently developed a range of courses specifically for individuals at this level."

"Our senior management courses lay a particular emphasis on peer interaction and the sharing of common experiences. A very simple concept, but one that can often be lacking due to accessibility and time. Without external ideas companies are at risk of becoming closed and narrow in their approach and outlook.

"UK plc must be made to realise that marketing truly belongs at the heart of business - our commitment to senior marketers is a core part of our strategy towards actualising this goal."

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