Home > News > March 2006 > 16-Mar-2006

IDM launches new digital marketing course

The Institute of Direct Marketing (IDM) is launching a new 3-day course that aims to provide a thorough grounding in digital marketing skills, tools and techniques.

'Complete Digital Marketing' will run for the first time on 29-31 March 2006 at the IDM's training centre in Teddington, Middlesex.

The new course takes the IDM's digital training portfolio into double figures. Among the other digital marketing courses offered by the IDM are 'Pay Per Click (PPC) Advertising', 'Search Engine Marketing Optimisation (SEO)', and 'Writing for Digital Media'.

The IDM says the new course is aimed at those who are new to digital marketing - or those who wish to extend their existing marketing knowledge to include digital skills.

IDM programme director, Joanna King said: "Digital is the fastest developing marketing channel in history, but its maturity has reached a stage that the time is now right for a course that's both broad-based and thorough.

"The demand for marketers who understand how to devise and deliver effective digital marketing campaigns is at an all-time high. Complete Digital Marketing will enable delegates to do exactly that from the moment they walk away."

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