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IDM launches new digital marketing courses

The Institute of Direct marketing (IDM) has launched two new courses that aim to help business-to-business (B2B) marketers make the most of digital marketing channels.

'Effective business-to-business email marketing' and 'B2B lead generation marketing' will run on 6 April and 20-21 June respectively.

IDM Programme Director Joanna King said: "The opportunities presented by digital are phenomenal and growing - and there simply aren’t enough B2B marketers with the knowledge and skills to take advantage. The two new courses aim both to address this skills gap and to consolidate skills already present."

According to a recent IAB survey, email is one digital channel that B2B marketers have embraced. 'Effective business-to-business email marketing' aims to consolidate their experience and demonstrate how to make email work harder.

'B2B Lead Generation Marketing' aims to help marketers generate more and better qualified sales leads by making best use of every marketing channel and ensuring online makes a stronger contribution.

External links

Follow the links below for more information on the IDM's new digital marketing courses:

Effective business-to-business email marketing

B2B Lead Generation Marketing

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