Home > News > July 2007 > 16 July 2007

Press Dispensary course aims to create PR wordsmiths

The Press Dispensary is running its next press release writing course on Tuesday 31 July, 2007, at Chevron, London.

The 'PR Copywriting Training' course is aimed at anyone in business who needs to write company announcements – especially PR and marketing account executives, managers, junior copywriters and trainees.

Jo Chipchase, editorial director of Press Dispensary and course creator, said: "Long-suffering journalists see a lot of bad copy and, when writing press releases, it's important to cater for their needs by, for example, having a clear news angle at the start, structuring an announcement so the most important information appears first, using plain English, making contact details clear, and not ranting on about 'the latest exciting and innovative new solution'."

She adds: "It's as easy to estrange journalists as impress them, so it pays to put care and attention into a press release. At Press Dispensary, it never ceases to amaze us that even seasoned industry professionals send out releases containing major flaws - such as no clear news angle, bad grammar and spelling, or the main points of the story buried half way down where the journalist may not read them. It's never too early or late to brush up on your press release writing skills."

For more information about the Press Dispensary's PR Copywriting Training course, visit: http://pressdispensary.co.uk/PR_training_courses.php

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