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CIPD Coaching at Work Conference

The Chartered Institute of Personnel and Development (CIPD) is holding its 2008 Coaching at Work Conference on 25 - 26 November in London

According to the 2008 Annual Learning and Development survey carried out by the CIPD, 71% of organisations use coaching. Of those that do, most (72%) consider it very or fairly effective, However, the survey found that over half (53%) fail to link coaching to overall learning and development strategies and only 8% formally evaluate the effectiveness of coaching.

The CIPD says this year's Coaching at Work Conference will look at the difference between perceived effectiveness and real results by focusing on initiatives that allow coaching to unlock potential and drive a measurable difference during difficult times.

Dr John McGurk, learning, training and development adviser at the CIPD, says: "Coaching is uniquely fitted for turbulent times and is the best facilitator of change for people and organisations. The credit crunch and the predicted recession will require difficult decisions, and tough choices. Coaching allows these difficult issues to be discussed in a supportive and involving atmosphere, which maximises motivation and helps build employee engagement.

"If we are to come out of this difficult period renewed and revitalised then coaching is an essential tool not an optional extra. There will be pressure for cutbacks on all kinds of development activities and we must ensure coaching delivers real value. However, sustainable well planned and appropriately resourced coaching programmes will build capability. This conference will drive home the need for clarity on coaching objectives and revisit the skill set for coaching needed at all levels to engender a truly sustainable coaching culture."

As well as case studies from KPMG and Northumbrian Water, the conference will also include a live one-to-one coaching demonstration from Graham Alexander.

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CIPD Coaching at Work Conference

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