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British Red Cross invests in coach training

Senior managers at British Red Cross have embarked on a coaching skills training programme.

Executive coaches from leadership development company Unlimited Potential will work with the managers with the aim of helping them to more effectively mentor and develop employees on the charity's talent management programme.

British Red Cross, which employs 2,500 people across the UK, has eight staff participating in the career development programme.

British Red Cross talent manager Jon Summerson said: "We want to ensure our senior managers have the opportunity to practice and refresh their coaching skills so they can support the organisation's talent management programme. We want to create a culture of our leaders developing the leaders of the future.

"Improving their coaching skills will therefore form a vital part in how our organisation manages talented individuals.

"Coaching, in its simplest form, is about having a good conversation with someone to help improve performance.

"Changing how we manage people will help individuals feel more valued, empowered and creative, and ultimately ensure we retain talented employees.

"By providing refresher coach training for the senior managers, we also hope to see the beneficial affects of the coaching approach cascade down through the organisation.

"The training is also important groundwork for next year when the British Red Cross introduces a new corporate strategy."

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