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Home > News > November 2004 > 25-Nov-2004

e-Learning programme aims to change drivers' attitudes to speeding

e-learning solutions company Futuremedia has announced that it is partnering with driver risk management and training provider DriveTech (UK) to launch a new simulated e-learning programme.

Called ‘Speed Awareness’, the programme aims to challenge, change and improve drivers’ attitudes and behaviour when on the road and, say the makers, it's ideal for those who drive regularly while at work.

The Department for Transport estimate that 50,000 company car drivers are involved in accidents per annum and that 40% of road accident deaths are speed related.

“Driving a car while at on business is the UK’s third most dangerous work activity, proving that there is a real need to ensure that all employees are made more aware of the potential hazards of speeding," said Chris Howell, chairman at DriveTech (UK).

‘Speed Awareness’ is designed to help participants re-assess their driving habits by engaging with a variety of real-life situations and scenarios that are encountered by motorists on a regular basis.

Participants are guided through the programme via video footage and interactive animations. Using an interactive format, users are asked to respond to a series of specific questions as well as to explore difficult or tricky driving situations, before an analysis of their driving behaviour is given.

"Employers have a clear legal responsibility for the safety of their employees when they are driving during work time and therefore must have measures in place to ensure that all employees are aware of the consequences of taking risks or driving above the speed limit," said David Welham, managing director of Futuremedia UK. "Speed Awareness meets this requirement by allowing participants to reflect and assess their own speed."

For more information visit: www.futuremedia.co.uk/solutions_drivetech.php

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