Home > News > November 2004 > 26-Nov-2004

Epic's ear-learning initiative

Online learning company Epic is launching an MP3 learning service. After an initial period of research, the findings of which are in a free White Paper called ‘Ear-learning’, they have scripted and recorded sample learning objects based on the 3 minute single principle.

Epic say that nomadic learning or m-learning has assumed that the mobile phones and/or PDAs are the most probable devices for delivery. In practice, they suggest simple MP3 players may be more effective.

MP3 devices - which include the Apple iPod - are currently taking the market by storm and Epic believe they offer a new channel for learning as their consumer appeal and ease of use makes them suitable for learning through listening. In addition, they have the potential to free learning from the constraints of time and location associated with other methods.

Epic offer a number of reasons why this may turn out to be a piece of consumer electronics that makes a significant contribution to learning:

Psychologically:

• Hearing is a strong learning channel
• Listening is instinctual, reading is not
• Listening gets round illiteracy
• Listening gets round dyslexia
• Listening frees eyes and hands

Physical factors:

• Devices are ergonomic, small and light
• Immense storage and superb sound quality
• Playback through other secondary devices
• Easy download and updating
• Great user control of content

On content Epic see a number of opportunities:

• Free audio books
• Commercial audio books
• Radio content
• Conference recordings
• Commercial audio learning

To request a free copy of Epic's ‘Ear-learning’ white paper visit:
www.epic.co.uk/content/resources/white_papers/iPod.htm

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