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TACK International uses text messaging to help reinforce learning

Sales training company TACK International is aiming to help delegates apply what they’ve learned on their sales training programmes by sending out ‘bite sized’ reminders and advice via text messaging.

Rob Barham, CEO of TACK International, said: "Research showed us that 70% of mobile users now regularly use text messaging. Because the text tips follow on directly from a delegate’s course and are sent from their trainer, they keep the momentum of their learning moving by regularly re-enforcing and reminding the salesperson about relevant topics they can use everyday."

TACK International delegates receive two ‘TACK Tips’ each week for three months following their course.

"TACK Tips are a fresh and convenient way of providing more value to our customers and are a novel way of showing how you can ‘learn it today and use it tomorrow’," added Barham.

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