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Open University on iTunes U hits 10 million downloads
The Open University (OU) has announced that the 10 millionth Open University track on iTunes U, a dedicated area within the iTunes Store (www.itunes.com), was downloaded last week.
The Open University launched its first piece of educational content on iTunes U in June 2008 and now has an average of 375,000 downloads a week.
Martin Bean, vice-chancellor of The Open University, said: "Forty years ago The Open University was created to give more people access to higher education and we have always used the latest technology and offered our material in a format that inspires our students. We're still leaders in the field and the popularity of the OU on iTunes U lies in its originality."
"Tracks from the OU's 260 collections are consistently in the Top Twenty downloads and this week one in four of the top 100 downloads on iTunes U is from The Open University. We believe this success comes from offering new video and audio tracks from popular, current courses that easily incorporates into students' studies. People want educational materials that work while they are on the move and our vibrant and engaging content makes us enjoyable for both students and informal learners."
The most popular collections have been in languages and science with the most downloaded to date being Beginners' French. The OU says their research shows that 12,000 OU students got their first experience of university through free content on the web before signing up as formal learners.
The OU has more than 229,000 students in over 40 countries studying for a variety of degrees and vocational qualifications ranging from short courses to PhDs.
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