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Personality worth more than two A's and a B, says study

UK employers call for individuality over academic grades

Strong academic results are second priority for employers when it comes to hiring staff, research by Parity has revealed.

According to the study, personality and cultural fit are now more important criteria for employers. Furthermore, UK businesses are more impressed by 'soft skills' such as negotiation, problem solving, presentation and interpersonal communication than top grades alone.

The research, which analysed close to 7,000 vacancies and placements in the last 12 months, found that interpersonal communication was the most sought after skill by employers. Second to that was relevant experience. Academic grades and educational qualifications, on average, were the fourth criteria to be mentioned.

"At a time when it seems as though academic results have the potential to shape the career of school leavers, it is interesting that A-levels are now only one of many criteria assessed by recruiters," said Joe Kelly, managing director of Parity's Resourcing Solutions Division. "It is becoming more difficult for employers to differentiate between potential graduates and candidates and they are now focussing on other aspects, such as personality and cultural fit."

Parity suggests school leavers should ensure they also develop their interpersonal skills as well as achieving excellent A level grades. Taking a gap year for example is viewed very favourably by employers as it can provide for a valuable life experience which helps to make individuals more well-rounded.

"It is refreshing to know that businesses are realising the value of so many employees that aren't necessarily evident on paper. A's and B's arent always the be all and end all when it comes to a career," said Kelly.

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