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Home > News > June 2006 > 20 June 2006

Survey highlights training needs in media sector

A new survey by Skillset, the Sector Skills Council for the audio visual industries, has highlighted a significant training need among media professionals.

Despite a highly qualified workforce, two thirds of respondents (62%) reported a training need, mainly to keep up to date with or improve current work (60%) and to develop new technical skills (49%).

The proportion of the workforce reporting training needs is highest in animation (71%), web design (70%), and cable and satellite TV (67%), and lowest in computer games (47%).

Of those who sought training 84% reported experiencing barriers such as fees were too high (42%), and difficulty assessing the quality of training (34%).

According to the survey, since 2003 there has been an increase in the proportion of respondents reporting employers not willing to give time off or pay for training (24% compared with 15% and 33% compared with 15%).

Dinah Caine, chief executive of Skillset, said: "Continually improving and adding to your portfolio of skills is an absolute necessity for people working in this industry. The speed of change - technically, editorially, commercially - is breathtaking, and to achieve career longevity people have to keep their skills up to date. As the results reflect this can be expensive and time consuming.

"The industry, through Skillset, is addressing these issues by funding discounted short courses and by highlighting quality training through our accreditation schemes. The industry has prioritised skills, recognising that the talent of the workforce will greatly determine its future success."

The survey of almost 7000 people working in the media, found that more than two thirds (69%) of media professionals are graduates.

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