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BCS campaign encourages technophobes to 'Keep Up'

The British Computer Society (BCS) has launched a new campaign to encourage people who feel intimidated by computers to get online and use the Internet.

According to the BCS, their 'Keep Up' campaign aims to tackle the digital divide between those who can access the internet competently and a significant minority who simply do not know how.

In the annual BCS survey into the nation's computing habits, 40% of respondents stated they do not have access to the internet and a quarter believe the internet is not beneficial to society. Figures that concern BCS chief executive, David Clarke:

"Whilst nearly two-thirds of the population are using a computer at home or work, including 22% of the over 65's, there is still a significant minority of society who are failing to realise the benefits of the internet. Most of us can now enjoy easy access to a computer without necessarily owning one thanks to local libraries and colleges, internet cafes or mobile computer centres. The BCS 'Keep Up' campaign will assist this sector of society that has been left out of the IT learning loop to date."

To complement the campaign, the BCS is highlighting their e-Citizen qualification which aims to teach internet-novices how to surf the World Wide Web to shop, bank, book a holiday, email friends and stay safe online.

The BCS is giving away a 'Keep Up' fact sheet outlining ten ways to explore the internet safely with tips on shopping online, banking and emailing. A copy can be obtained by calling the BCS on 0845 3004417. Further information about the e-Citizen programme can be found at www.ecitizen.co.uk or by calling 01793 417530.

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