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Cranfield launches new partnership with Williams F1

A partnership has been announced between the Centre for Customised Executive Development at Cranfield School of Management and the Formula One team, Williams F1.

Bill Shedden, director of Cranfield's Centre for Customised Executive Development, said: "This partnership between a School of Management and a business that operates under intense - and very public - competitive pressure generates new perspectives for developing executives in the key areas of leadership, innovation and high-performance.

"It is a collaboration that adds an exciting new dimension to the range of learning experiences we can offer our clients."

Frank Williams, managing director of Williams F1, said: "We've long known that the ways in which we manufacture and market our primary product – Formula One racing cars – incorporates processes that have applicability to other businesses.

"Through this partnership with Cranfield School of Management we hope to formalise and commercialise our knowledge and add genuine value to the companies and organisations that participate in the Cranfield programme."

Mark Jenkins, professor of Business Strategy at Cranfield School of Management and co-author of 'Performance at the Limit – Business Lessons from Formula 1 Motor Racing', said: "Formula One provides a powerful example where performance is achieved by unique combinations of people, finance and technologies.

"It encapsulates many of the challenges faced by today's organisations and their executives: challenges such as delivering high performance through team-work, accelerating speed to market, sustaining competitive advantage and enhancing innovation and creativity."

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Cranfield School of Management

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