Home > News > February 2010 > 24 February 2010

Marco Pierre White stars in apprenticeships ad campaign

Fifteen apprentice chefs from across the country attended a masterclass yesterday morning with Michelin starred chef Marco Pierre White at his London restaurant 'Wheelers'.

The apprentices spent the morning in the kitchen at Wheelers learning from Pierre White and his team how to prepare a range of dishes from the restaurant's a la carte menu.

An ex apprentice himself, Pierre White is a keen advocate of apprenticeships. So much so, he is now starring in a new advertising campaign for apprenticeships.

"It was a pleasure to meet the fifteen apprentices," says Pierre White, who spent all morning with the apprentices. "In my opinion, an apprenticeship is a passport to a future career. Apprenticeships are the future."

The advertising campaign consists of three films showing how Pierre White's life could have been without his apprenticeship.

Simon Waugh, chief executive of the National Apprenticeship Service described Marco as a shining light in the Apprenticeship community, adding: "Marco's success is proof of what apprenticeships can do for young people. He is a great advocate for us and we are delighted he agreed to feature in our new campaign."

The new advertising campaign can be seen at: www.apprenticeships.org.uk

Training Reference is not responsible for the content of external Internet sites.

Related information

For related news, case studies and research, visit our apprenticeships home page

Learning and development store

Visit our Learning and Development Store for everything from books and e-learning to laptops and projectors.

Source suppliers

Visit the Training Reference Directory to view supplier details for a wide range of courses, products and services.

Back to top