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IDM launches customer data courses

The Institute of Direct Marketing (IDM) has launched three new courses that focus on customer data. The IDM says the courses were developed in response to marketers' feedback at its 2007 Annual Symposium.

IDM programme director, Joanna King, said: "We make it part of our mission to be alert not only to changes in the marketplace, but of the needs of marketers in the light of those changes.

"With the customer firmly in control in today's environment, marketers need every ounce of information they can get about their customers and prospects, and then to understand that information and use it to maximum effect.

"The new courses will help delegates source the right data, interpret the information they have and translate it into profitable communications."

The new data-based courses are:

• Understanding Data Analysis within Direct Marketing
• Customer Insight – the Complete A-Z
• Sourcing and Buying Customer Data

The IDM also offers courses on digital marketing, including 'Getting to Grips with Mobile Marketing' and 'Affiliate Marketing'.

The launches follow the introduction, earlier this year, of the latest addition to Institute's qualification portfolio – the IDM Diploma in Integrated Marketing Communications.

To find out more about IDM training courses, visit: www.theidm.com/training

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