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Professional training for marketers supported by employers, says survey

The latest Marketing Trends Survey from The Chartered Institute of Marketing suggests that there is considerable support available for marketers seeking to continue their professional development.

Over four fifths (82%) of respondents said that their organisation had personal performance management processes in place, while this figure rises to 93% among the largest companies.

According to the survey, support for marketers in achieving professional qualifications was most likely to come in the form of help with attending workshops, conferences and forums, (74%), followed by paying for qualifications, (69%).

Just over half of marketers questioned (52%) said that they received time off in lieu for training and just under half (49%) were given financial help to buy books or the opportunity to attend in-company knowledge sharing events. The least common training initiatives were additional e-learning packages (32%) and supplying a mentor or coach (21%).

David Thorp, The Chartered Institute of Marketing's director of research and information, said: "We know from our studies here at The Institute that it's a case of 'the more you learn the more you learn' in the marketing profession.

It's good to see from this survey that it is not only the individual who benefits from formal training but that organisations across a diverse range of business sectors also recognise the importance of continuing professional development."

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The Chartered Institute of Marketing

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