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Institute aims for flexible delivery

Although September may be the traditional time for thinking about qualifications, many of the Chartered Institute of Marketing's study centres now run courses that start in January as well. The Institute says that many centres are also introducing a range of delivery options, including online, blended and distance learning.

Keith Fletcher, the Institute's director of education, says: "We want to make it as uncomplicated as possible for marketers to continue their professional development. Which means students can now register and begin in January as well as the traditional September start date.

"And the range of study methods makes it easier for them to juggle their work, study and personal lives, and our own research backs this up."

According to the Institute's recent Marketing Trends Survey, 63% of marketers' feel online learning is really useful as it allows a better work-life balance. And, says the Institute, it is not younger marketers who dominated this opinion - older marketers were in the majority when it comes to feeling online works best for them.

"This also shows the older marketers amongst us that you don't have to be in your 20s to get a professional qualification or continuously develop your career," adds Fletcher.

"With competition in the profession hotting up, every marketer, whatever their age, needs to demonstrate a thorough and up-to-date understanding of their role. And we have recognised this by giving them the study options that suit them."

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