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Marketers urged to get qualified

The Chartered Institute of Marketing is urging marketers to realise the benefits of becoming professionally qualified.

The Institute says that research carried out for it by Croner Reward consistently shows qualified marketers earn more than their unqualified or part-qualified peers.

According to the latest study for the Institute, professionally qualified marketing directors earn on average £10k more than part-qualified marketers, whilst professionally qualified marketing officers can expect to earn just under £4k more than those who are only part-qualified.

Keith Fletcher, director of education at the Chartered Institute of Marketing said: "The marketing profession is becoming increasingly accountable and, with Bank of England governor Mervyn King reminding us that the nice decade is behind us, this trend will only intensify.

"For organisations that employ professionally qualified marketers, they have on hand expertise to make the most of the opportunities an economic downturn brings."

The Instutute says its four core qualifications have been developed from its own Professional Marketing Standards framework and the UK Government's National Occupational Standards for Marketing.

Fletcher added: "Our qualifications are designed to have a practical, real-world application, so students and employers can immediately see the benefits."

External link

For further details about the Chartered Institute of Marketing's qualifications, visit: www.cim.co.uk/learningzone

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