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IDM offers free 'training to go' at ad:tech

The Institute of Direct Marketing will be offering bite-size versions of some of its newest training courses free to visitors at this year's ad:tech event in London.

On Wednesday September 24 speakers at the IDM Academy will deliver a range of taster sessions including social media, affiliate marketing, email, writing for search engines, behavioural targeting online and mobile marketing.

Much of the material will be from the Institute's newest offerings, the IDM Digital Marketing Boosters.

In addition there will be a keynote session delivered by Peter Cowley, Managing Director for Digital Media at Endemol UK, entitled 'Advertising Opportunities in Original Digital Content'.

IDM programme director, Joanna King said: "The schedules of today's marketing professionals are busier than ever, but there is also intense pressure for them to keep up with the relentless pace of digital marketing techniques and technologies. The Academy sessions are designed to deliver a knowledge injection that is fast, easy to absorb and practical enough to be immediately applicable in the workplace."

For details of ad:tech IDM Academy programme and timings, please visit http://www.theidm.com/adtech08

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