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Econsultancy launches Video for the Web training course
Econsultancy has launched a new one-day training course called Video for the Web. The course is aimed at marketing and PR professionals, bloggers and journalists who want to reach customers using online video.
The workshops will be run by Christian Payne (AKA Documentally). He said: "Many agencies and clients have invested in the equipment but have failed to invest in skilling up their people to create, edit and distribute memorable video content. The Econsultancy workshop combines the right mixture of practice and theory to ensure that delegates get a solid understanding of how to produce and disseminate video through online channels."
Craig Hanna, Econsultancy's training director, said: "Econsultancy believe that the future of the web will be one where video is much more prevalent than it already is. We know that creating engaging video creates a richer experience for customers which in turn leads to better conversion rates.
"What we are now seeing is Google appreciating the value of this content and showing it in its search listings more and more and how video can be a core element of online PR and social media campaigns. This course aims to provide the basic skills to shoot quality video assets and use it effectively as a marketing and PR tool."
The first Video for the Web training course will be held in London on 30 September 2009.
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