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Econsultancy unveils new training courses for 2010
Digital marketing company Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising, and a completely new Mobile Marketing module.
Offline Marketing Principles is aimed primarily at those individuals who may have a good understanding of digital channels but need to improve their understanding of traditional marketing principles.
Online Merchandising aims to teach delegates the process of developing a relevant, engaging shopping experience. This course is aimed at anyone responsible for the sales performance and effectiveness of the e-commerce channel.
New Mobile Marketing is for brands, agencies and any organisation that wants to learn more about how the mobile channel can be used as part of the marketing mix.
Commenting on the 2010 training schedule, Craig Hanna, training director at Econsultancy said: "Like all of our training, the new courses have been designed to help marketing professionals ensure they have the best skills possible. As publishers of not just industry news but also in-depth, benchmarking, best practice and innovation reports, we are uniquely positioned to understand the state of the market and the exact skills that successful marketers need to have if they are to be successful in their careers."
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