Home > News > February 2010 > 10 February 2010

Econsultancy unveils new training courses for 2010

Digital marketing company Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising, and a completely new Mobile Marketing module.

Offline Marketing Principles is aimed primarily at those individuals who may have a good understanding of digital channels but need to improve their understanding of traditional marketing principles.

Online Merchandising aims to teach delegates the process of developing a relevant, engaging shopping experience. This course is aimed at anyone responsible for the sales performance and effectiveness of the e-commerce channel.

New Mobile Marketing is for brands, agencies and any organisation that wants to learn more about how the mobile channel can be used as part of the marketing mix.

Commenting on the 2010 training schedule, Craig Hanna, training director at Econsultancy said: "Like all of our training, the new courses have been designed to help marketing professionals ensure they have the best skills possible. As publishers of not just industry news but also in-depth, benchmarking, best practice and innovation reports, we are uniquely positioned to understand the state of the market and the exact skills that successful marketers need to have if they are to be successful in their careers."

External links

Offline Marketing Principles

Online Merchandising

New Mobile Marketing

Training Reference is not responsible for the content of external Internet sites

Related Information

For related news, case studies, articles and research, visit our sales and marketing training home page

Learning and development store

Visit our Learning and Development Store for everything from books and e-learning to laptops and projectors.

Source suppliers

Visit the Training Reference Directory to view supplier details for a wide range of courses, products and services.

Back to top