Home > News > February 2010 > 23 February 2010

Institute of Direct Marketing launches new courses

The Institute of Direct Marketing (IDM) has added four new digital training courses to its spring programme.

The new courses are:

• Developing an Integrated Social Media Strategy - 02 March 2010
• Best Practice Google Analytics - 04 March 2010
• Designing Persuasive Websites - 31 March 2010
• Managing Digital Projects - 28 June 2010

Joanna King, IDM programme director, said: "Marketing has seen monumental change in recent times. Whether as a result of recession or the phenomenal advance of technology, even the most senior professionals tell us they need to continually reassess their skills to keep up to date.

"The IDM's training portfolio will continue to adapt and evolve to anticipate and meet those needs, whatever our delegates' career stage."

In November 2009, the IDM launched another Internet marketing course, eCRM for Marketers, which took the Institute's digital training offering to over 50% of its short course programme.

External links

For more information about the Institute of Direct Marketing's training courses, visit: http://www.theidm.com/training

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