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ISMM to showcase new qualifications at HRD 2011

The Institute of Sales & Marketing Management (ISMM) will be showcasing its new qualifications at this year's HRD Conference & Exhibition, being held on 6th and 7th April at Olympia, in London.

The ISMM's new qualifications fit into the Qualifications and Credit Framework (QCF) and include Awards at level 1; Awards and a Certificate at level 2 and Awards, a Certificate and a Diploma at level 3. The ISMM is planning to introduce level 4, 5 and 6 Awards, Certificates and Diplomas on 1st April 2011.

Denise Edens, the ISMM's director of education, said: "Visitors to HRD who're responsible for learning and development within their organisation and who want to ensure that their organisation's sales and marketing staff are appropriately skilled - and those skills accredited - should find what they're looking for in these new ISMM qualifications.

"The qualifications can be taken full or part-time, by classroom, blended or distance learning - and, of course, QCF qualifications are designed to fit around work and family commitments. Moreover, learners are entitled to their own nationally recognised Learner Record where they can bank all of the credit they've achieved."

To support its learners, the ISMM has published study guides that have been tailored to each unit's assessment criteria. The ISMM says learners can use the guide for self-study or as part of a course delivered via ISMM-approved training providers.

The courses leading to the ISMM's qualifications cover theory - such as understanding the sales cycle and the '7Ps of marketing' - as well as skills such as negotiating and closing sales.

Most of the ISMM's new qualifications involve assessment via assignment or work-based evidence of achievement, although learners attempting level 1 will sit a multiple choice exam.

The HRD 2011 conference and exhibition for learning and organisation development professionals is organised by the Chartered Institute of Personnel and Development (CIPD).

This year's conference programme aims to offer tailored solutions and practical advice to help delegates tackle their learning and development and organisation development challenges.

The HRD exhibition runs alongside the conference, providing an opportunity to explore products and services from a wide range of suppliers. The exhibition also includes a programme of 30-minute 'hot topic updates' and a series of networking activities.

External links

The Institute of Sales & Marketing Management

HRD Conference & Exhibition 2011

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