Marketers' digital marketing skills are maturing says the IDM

The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011.

The IDM's ongoing refresh of its training portfolio, undertaken with the advice and input from its Advisory Councils, its practitioner-tutors and its customers, has seen the addition of more advanced techniques to several existing courses, plus the launch of two completely new advanced level courses: Advanced Pay Per Click and Advanced Mobile Marketing.

IDM Marketing Director, Lisa Turner said: "When the IDM first incorporated digital marketing techniques into its programme more than a decade ago, the demand was very much for entry-level skills.

"While those foundation courses are still relevant to those who are new to marketing, or to a particular strand of it, for today's marketer it's clearly more about honing and improving their digital skills and strategies, rather than acquiring them from scratch."

Advanced Pay Per Click will be delivered by Mike Rogers M IDM, managing director of specialist consultancy Optimize. The course builds on the themes of the IDM's existing Pay Per Click Advertising course and aims to help delegates develop the best pay per click strategy for their business and to get the most from their account management, testing, ad integration and reporting opportunities.

The new Advanced Mobile Marketing course explores how organisations should optimise the performance of their mobile marketing strategy. Course tutor is mobile marketing consultant Robert Thurner M IDM. Robert is co-tutor for the IDM's existing 'Mobile Marketing: Planning and Implementation' course, which is positioned at intermediate level.

External links

To view the IDM short course portfolio by subject, level or by date, visit http://theidm.com/training

Training Reference is not responsible for the content of external Internet sites

Related Information

For related news, case studies, articles and research, visit our sales and marketing training home page

Learning and development store

Visit our Learning and Development Store for everything from books and e-learning to laptops and projectors.

Source suppliers

Visit the Training Reference Directory to view supplier details for a wide range of courses, products and services.

L&D Store

Visit our Learning and Development Store for everything from e-learning packages and books to tablets and projectors.

Training Reference accepts no liability or responsibility for any direct, indirect or consequential loss or damage caused by the user's reliance on any information, material or advice published on, or accessed from, this website. Users of this website are encouraged to verify information received with other sources. E&OE. All trademarks acknowledged. © Copyright Training Reference 2003 - 2013