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Marketers' digital marketing skills are maturing says the IDM
The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011.
The IDM's ongoing refresh of its training portfolio, undertaken with the advice and input from its Advisory Councils, its practitioner-tutors and its customers, has seen the addition of more advanced techniques to several existing courses, plus the launch of two completely new advanced level courses: Advanced Pay Per Click and Advanced Mobile Marketing.
IDM Marketing Director, Lisa Turner said: "When the IDM first incorporated digital marketing techniques into its programme more than a decade ago, the demand was very much for entry-level skills.
"While those foundation courses are still relevant to those who are new to marketing, or to a particular strand of it, for today's marketer it's clearly more about honing and improving their digital skills and strategies, rather than acquiring them from scratch."
Advanced Pay Per Click will be delivered by Mike Rogers M IDM, managing director of specialist consultancy Optimize. The course builds on the themes of the IDM's existing Pay Per Click Advertising course and aims to help delegates develop the best pay per click strategy for their business and to get the most from their account management, testing, ad integration and reporting opportunities.
The new Advanced Mobile Marketing course explores how organisations should optimise the performance of their mobile marketing strategy. Course tutor is mobile marketing consultant Robert Thurner M IDM. Robert is co-tutor for the IDM's existing 'Mobile Marketing: Planning and Implementation' course, which is positioned at intermediate level.
To view the IDM short course portfolio by subject, level or by date, visit http://theidm.com/training
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