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IDM launches search marketing and social media qualifications
The Institute of Direct and Digital Marketing (IDM) has launched two new qualifications: the IDM Award in Search Marketing and the IDM Award in Social Media.
The IDM says the new qualifications have been introduced to help address significant skills gaps amongst marketers in these areas.
Both Awards have been developed in conjunction with digital strategy consultant, Dr Dave Chaffey CEO of marketing advice site SmartInsights.com and long term IDM digital tutor. Each syllabus, starting in the autumn, will feature a blend of face to face tuition, independent study, an assignment and one 3-hour exam.
Dave Chaffey said: "In today's environment it's not only important for marketers to be knowledgeable in a wide range of digital disciplines, but to have - and be seen to have - the right knowledge.
"Holders of the two new IDM Awards will be among the first in the UK to be able to call themselves professionally qualified search marketers and social media specialists.
"They will not only have gained an in-depth understanding of their subject but, importantly, will be identifiable as experts with trusted skills, knowledge and credentials."
The IDM says its Award in Search Marketing goes beyond an introduction to the success factors for search marketing and will explore the latest advanced optimisation techniques to improve ROI.
The IDM Award in Social Media aims to supply the knowledge to create a robust business case for investment and to set up the necessary organisational structures to confidently direct, manage and implement a social media strategy that delivers measurable ROI.
Marketers will be able to enrol on the two new qualifications in May, but can register their interest with the IDM now here
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