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Sales and marketing training
Welcome to our sales and marketing training home page. Here you'll find our latest news stories and links to a range of resources including articles, surveys, research and reports.
Latest news and articles 30/04/12
IDM launches search marketing and social media qualifications
The Institute of Direct and Digital Marketing (IDM) has launched two new qualifications: the IDM Award in Search Marketing and the IDM Award in Social Media. The IDM says the new qualifications have been introduced to help address significant skills gaps amongst marketers in these areas.
05/03/12
New training programme gives five steps for handling customer complaints effectively
Video Arts has launched a new video-based training programme for customer service and sales staff, called 'Complaints: Five tactics for handling complaints effectively'. Presented by Richard Wilson, who famously starred as Victor Meldrew in the BBC sitcom One Foot in the Grave, the new programme highlights a five-step approach that staff can take to handle dissatisfied customers and resolve complaints professionally: listen; sympathise with the customer; ask the right questions; agree a course of action and check it is carried out.
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Our sales and marketing training resources section contains links to a wide range of information to help you in your learning and development role. Research, surveys and reports
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Sales and marketing training news (continued)
26/01/12
REDTRAY 'Fast50' survey results
Training company REDTRAY has collated the results of a series of surveys carried out during the Learning Technologies show on Wednesday. For each REDTRAY 'Fast50' survey, opinions were gathered from 50 show visitors at random. These were then analysed and published within minutes of the survey being completed.
20/01/12
Chartered Institute of Marketing launches skills diagnostics
The Chartered Institute of Marketing has launched a set of diagnostic tools to help identify marketers' skill gaps and help prioritise personal development. The diagnostic tools are designed to provide qualitative information about marketing and sales professionals' strengths and weaknesses based on technical competencies.
13/01/12
Mobile marketing and creative writing for PR feature in new training schedule
PR skills, creative writing for public relations, and smart mobile marketing are among the one-day workshops to be presented by The PR Training Centre in London in 2012. Several new topics make an appearance in The PR Training Centre's latest course schedule. They include 'Smart mobile marketing and local search', 'How to use LinkedIn for business', 'How to use Twitter for Business', as well as 'PR crisis management and how to protect your reputation online'.
09/12/11
Customer service training course awarded ITT recognition
Welcome Host Gold, part of the Welcome to Excellence suite of customer service training courses, has been awarded formal Institute of Travel and Tourism (ITT) Recognition for adding value within the travel and tourism industry.
01/12/11
Marketers' digital marketing skills are maturing says the IDM
The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011.
23/11/11
Training can help convert good service into great sales, says Skillsmart Retail
The UK's independent retailers are failing to understand the importance and link between service and sales, according to a study from Skillsmart Retail, the Sector Skills Council for retail.
11/11/11
Pareto Law to offer ISMM sales qualifications
Sales training and recruitment provider Pareto Law has become an Institute of Sales & Marketing Management (ISMM) recognised training centre, enabling it to offer ISMM sales qualifications as part of its training packages.
17/10/11
ISMM Successful Selling conference
Workplace stress and sales skills are among the topics on the agenda at this year's 'Successful Selling' conference organised by the Institute of Sales & Marketing Management (ISMM). At the conference, broadcaster and former Conservative cabinet minister, Michael Portillo, will explore 'The Importance of Selling in Today's Economy', and Alice Beer, BBC journalist and presenter of the consumer programme Watchdog, will be discussing 'What makes an Ethical Sale?'.
10/10/11
ISMM accredits SIG training initiative
A sales training scheme run by construction products supplier SIG plc has received accreditation from the Institute of Sales & Marketing Management (ISMM). Graduates of SIG's sales training courses - which range from internal sales and key account management through to senior sales executive development programmes - will now be awarded with ISMM qualifications accredited under the Qualifications and Credit Framework (QCF).
29/09/11
IDM launches new Multichannel Marketing course
Two extended case studies from O2 and Nectar are at the heart of a new, two-day Multichannel Marketing course from the Institute of Direct and Digital Marketing.
12/08/11
ISMM announces autumn seminar series
The Institute of Sales & Marketing Management (ISMM) is offering a series of 'Business Success Seminars' at various venues around the UK over the next five months.
26/07/11
Lloydspharmacy launches largest ever people programme
Pharmacy and healthcare provider Lloydspharmacy is launching its largest ever people programme for staff this month with a specially created training initiative for supervisor level retail staff. The +ONE programme aims to enhance retail standards and customer experience in store, and will see 1,500 supervisors and 50 operational support managers attend two-day workshops in July.
15/07/11
BT Global Services rolls out new sales qualification
BT Global Services has linked up with sales training company Sterling Chase and the Institute of Sales & Marketing Management (ISMM) to implement the newly launched ISMM level 5 diploma in sales and account management.
01/07/11
Econsultancy announces graduate results for first MSC cohort
The first of Econsultancy's MSc in Digital Marketing Communications students, all of whom are senior marketing professionals, have graduated with merits and distinctions. The university examiners described the quality of the dissertation work undertaken as 'outstanding'.
09/06/11
World of Learning Conference programme announced
How can learning and development (L&D) professionals help businesses revitalise and grow post-recession? This is one of a series of topics under debate at the World of Learning Conference 2011 taking place on 27-28 September 2011 at the NEC, Birmingham.
25/05/11
IDM becomes the Institute of Direct and Digital Marketing
The IDM has revealed a major rebrand and a new name: the Institute of Direct and Digital Marketing. The new positioning is the first stage of a two-year change programme that also sees a new website for the IDM, two new South West London training suites and three new senior marketer appointments to the IDM Board.
21/04/11
Independent retailers urged not to miss out on free scholarships
The National Skills Academy for Retail, led by Skillsmart Retail, and Retail Trust have teamed up to offer eleven free scholarships for the Oxford Summer School retail management course. Retailers who employ fewer than 1,000 people have until Friday 13 May 2011 to submit their applications to win one of the awards, worth nearly £2,000 each.
01/03/11
ISMM to showcase new qualifications at HRD 2011
The Institute of Sales & Marketing Management (ISMM) will be showcasing its new qualifications at this year's HRD Conference & Exhibition, being held on 6th and 7th April at Olympia, in London.
21/02/11
UK agencies join IDM Summer School programme
OgilvyOne, Rapp and EHS 4D Group have joined the line-up of companies involved with the 2011 IDM Summer School. The Summer School is the Institute of Direct Marketing's week-long introduction to the direct and digital profession for graduates and undergraduates.
18/01/11
Research highlights the negative impact of poor customer service
Research released today suggests that the British public is not prepared to put up and shut up when it comes to poor customer service, with almost half (47 per cent) of people saying they've boycotted a firm that has not served them well.
09/11/10
OU course aims to help people get the most out of volunteering
The Open University and education charity Young Enterprise have joined forces to launch 'Learning by Volunteering' - a new course for volunteers, that aims to help them make the most of their volunteering experience by transferring the new skills they develop back into the workplace.
28/10/10
Visual merchandising competition opens for registration
skillVM, the national visual merchandising competition run by Skillsmart Retail, has opened its door for colleges and students to register for the 2011 competition. Now in its third year, skillVM is open to student entrants only in 2011 - marking a departure from previous years, which included professional and student categories.
27/10/10
IDM launches new course on measuring social media marketing
The IDM has launched a new one-day training course designed to give marketers the tools and techniques to prove the value of their social media programmes.
18/10/10
Actors aim to set the right tone with call centre staff
Drama-led training company Hendrix The Dog Productions is providing call centre staff with Tone of Voice training from professional actors to help improve customer service levels.
14/10/10
Retail training scholarships announced
Scholarships worth £2000 each for a development programme aimed at senior owners and managers in retail are being offered by Retail Trust and Skillsmart Retail.
21/05/10
New customer service training programme launches
The Dorset and New Forest Tourism Partnership (DNFTP) is launching a new customer service training programme.
20/05/10
IDM and LSBU launch MSc in Digital Marketing
The Institute of Direct Marketing (IDM) and London South Bank University (LSBU) have today announced the launch of a new Masters of Science degree (MSc) in Digital Marketing.
20/04/10
New Sector Skills Council for the advertising industry
Skillset, the Sector Skills Council for the creative industries, has expanded its sector footprint to include representation of the advertising industry.
08/04/10
Institute offers free training course tasters
The Chartered Institute of Marketing is offering free taster sessions for its digital marketing training courses at this year’s Internet World exhibition.
22/03/10
Video Arts offers online access to CIPD training clips
Video Arts is offering trainers online access to video clips from eight training DVDs produced by the Chartered Institute of Personnel and Development.
23/02/10
Institute of Direct Marketing launches new courses
The Institute of Direct Marketing (IDM) has added four new digital training courses to its spring programme.
10/02/10
Econsultancy unveils new training courses for 2010
Digital marketing company Econsultancy has announced three new training courses for 2010; Offline Marketing Principles, Online Merchandising, and a completely new Mobile Marketing module.
19/01/10
Institute offers free training course tasters
The Chartered Institute of Marketing is participating in the TFM&A (Technology for Marketing and Advertising) event on 23 and 24 February 2010, at London's Earls Court 2, and are offering free taster sessions of some of its marketing training courses.
07/01/10
Institute launches new Learning and Development Directory
The Chartered Institute of Marketing has launched its new Learning and Development Directory which contains details of more than 120 workshops and short courses across both marketing and sales professions.
09/11/09
New virtual learning option on show at CIPD exhibition
The Chartered Institute of Marketing will be showcasing its new portfolio of interactive programmes and services on stand 220 at the CIPD exhibition in Manchester between 17 and 19 November 2009.
11/09/09
IDM launches email marketing qualification
The Institute of Direct Marketing has launched a qualification specifically designed for email marketers.
04/09/09
National Customer Service Week 2009
This year's National Customer Service Week, co-ordinated by the Institute of Customer Service, takes place on 5-11 October.
03/09/09
IDM launches new digital strategy course
The Institute of Direct Marketing (IDM) is launching a new digital marketing training course this autumn entitled 'Developing your Digital Marketing Strategy'.
02/09/09
Digital changes have exposed "critical" skills gap, says report
According to a new report, the massive impact of digital technology on the publishing world has exposed "critical" skills gaps.
19/08/09
Econsultancy launches Video for the Web training course
Econsultancy has launched a new one-day training course aimed at marketing and PR professionals, bloggers and journalists who want to reach customers using online video.
13/08/09
Institute revises diploma in tourism and hospitality marketing
The Chartered Institute of Marketing has announced the launch of a new syllabus for its diploma in tourism and hospitality.
03/08/09
New service offers soft skills training via streaming video
A new service supplying streaming videos is aiming to help individuals to develop their business and personal skills.
15/07/09
Institute launches new directory of sales training courses
The Chartered Institute of Marketing has launched a new directory of sales training courses that includes more than 30 training and qualification programmes.
14/07/09
Survey finds 8 out of 10 companies are not cutting training despite the economic downturn
A new survey carried out by the Institute of Directors (IoD) has found that despite the recession training has been maintained or even increased in eight out of ten organisations over the six months to May 2009.
09/06/09
Qualifications on show at 'Education Live' event
The Chartered Institute of Marketing is offering free advice on its qualifications and the study options available at its 'Education Live' event on the 18 June 2009 at London’s Grange Holborn Hotel.
28/05/09
Graduates offered advice on a career in marketing
The Chartered Institute of Marketing is offering advice on a career in marketing at The Guardian's London Graduate Fair.
20/04/09
Institute offers free training sessions at Internet World exhibition
The Chartered Institute of Marketing is offering free taster sessions for two of its training courses at this year's Internet World event.
09/04/09
Video Arts to showcase latest offerings at HRD 2009
Learning content provider Video Arts will be showcasing its Digital Content Library and its latest e-learning titles at HRD 2009.
04/02/09
Train to Gain offers additional support for for smaller businesses
A more flexible Train to Gain package is now available for small and medium sized businesses.
23/01/09
Information Transfer to speak on product portals at Learning Technologies
The Learning Technologies exhibition, taking place next week in London, is to include a seminar from Information Transfer entitled 'Designing product portals for sales success'.
30/10/08
The Chartered Institute of Marketing graduation 2008
Over 1,250 graduates and their guests from around the world are expected to attend the Chartered Institute of Marketing's graduation ceremony which takes place at Birmingham's Symphony Hall on 12 November 2008.
29/09/08
New Manchester venue for CIM Academy
The Chartered Institute of Marketing's Academy is giving its delegates the choice of attending its workshop days at a new Manchester venue and is currently recruiting for the March 09 intake.
17/09/08
First date announced for PR creative writing workshop
The PR Training Centre is holding the first of its a new half-day workshops on Creative Writing for Public Relations on Wednesday 15th October 2008 in Covent Garden, London.
11/09/08
IDM offers free 'training to go' at ad:tech
The Institute of Direct Marketing will be offering bite-size versions of some of its newest training courses free to visitors at this year's ad:tech event in London.
18/07/08
Marketers urged to get qualified
The Chartered Institute of Marketing is urging marketers to realise the benefits of becoming professionally qualified.
16/04/08
Chartered Institute of Marketing launches careers website
The Chartered Institute of Marketing has launched a new microsite that aims to give guidance on how to get into marketing for final year students and recent graduates who are interested in a career in the profession.
02/04/08
Video Arts extends self-study courses library
Video Arts has announced that it has extended its offering of interactive self-study courses, taking the number of available courses up to 54.
05/03/08
Lord Puttnam to deliver IDM Annual Lecture 2008
The Institute of Direct Marketing (IDM) has announced that its 2008 Annual Lecture will be delivered by Lord David Puttnam CBE.
18/02/08
Chartered Institute of Marketing certificate courses
As part of its three-year programme to redevelop its four core marketing qualifications, The Chartered Institute of Marketing has announced the launch of its first two levels, both of which will be taught from July 2008.
04/02/08
Institute launches new sales training
The Chartered Institute of Marketing has launched an updated portfolio of sales training courses and qualifications.
30/01/08
Press Dispensary announces PR copywriting course dates
Press Dispensary has announced dates for its PR Copywriting course at locations around the UK in 2008.
20/12/07
Trainer1 helps revise Institute’s e-learning
The Institute of Direct Marketing (IDM) has commissioned e-learning provider Trainer1 to update e-learning materials for its diploma and certificate level qualifications.
30/11/07
Institute aims for flexible delivery
Although September may be the traditional time for thinking about qualifications, many of the Chartered Institute of Marketing's study centres now run courses that start in January as well.
23/11/07
Professional training for marketers supported by employers, says survey
The latest Marketing Trends Survey from The Chartered Institute of Marketing suggests that there is considerable support available for marketers seeking to continue their professional development.
10/09/07
IDM launches customer data courses
The Institute of Direct Marketing (IDM) has launched three new courses that focus on customer data. The IDM says the courses were developed in response to marketers' feedback at its 2007 Annual Symposium.
09/08/07
my-skills to offer free resources for account holders
Online publisher my-skills has announced the launch of its free resources for customers and website users who sign up for a member account.
05/06/07
Chartered Institute of Marketing launches 2007-2008 directory
The Chartered Institute of Marketing has published a new directory of courses. The 2007-2008 directory outlines the full range of workshops and short-courses that the Institute offers.
29/05/07
Business simulations suite launched in UK
Tata Interactive Systems has launched its TOPSIM suite of business simulations in the UK. The TOPSIM launch took place at the Tanaka Business School at Imperial College, London.
17/04/07
CIPR launches online diploma
The Chartered Institute of Public Relations (CIPR) has launched the CIPR Online Diploma.
26/03/07
Chartered Institute of Marketing publishes training guide
The Chartered Institute of Marketing has produced a new booklet entitled 'A practical guide for marketing managers for effective individual and team development'.
08/03/07
Press Dispensary announces PR Copywriting course dates
Press release services company Press Dispensary has announced dates for its PR Copywriting course at locations around the UK.
07/03/07
SMEs taking marketing more seriously, says Institute
According to research conducted by The Chartered Institute of Marketing, workshops on the fundamentals of marketing and marketing communications are now the most popular.
02/03/07
New courses from the Chartered Institute of Marketing
The Chartered Institute of Marketing has introduced two new courses designed to help marketers put sustainability on the business agenda.
07/09/06
National standards in sales and marketing launched
The Marketing and Sales Standards Setting Body (MSSSB) have launched their national standards in marketing, marketing communications and sales.
16/05/06
Learndirect business launches 'The Apprentice'
Hot on the heels of the highly popular and BAFTA award-winning television programme, 'The Apprentice', comes a new training programme from learndirect business based on the format of the show.
12/04/06
Online sales training aimed at professional firms
Professional service suppliers such as lawyers, engineers, and even private medical practices will have to start selling themselves more professionally if they are to survive in today's increasingly competitive market place, according to training firm Sales 101.
16/03/06
Futuremedia to develop e-learning for sales academy
e-Learning provider Futuremedia is to develop an e-learning training programme for the newly established OKI Printing Solutions Business School and its EMEA Sales Academy.
02/02/06
MTD launches sales training and development division
Management Training and Development Ltd (MTD) has launched a new sales training and development division, MTD Sales Training. The company says its new division will focus solely on improving the effectiveness and performance of sales staff, and will specialise in business to business, retail sales and telephone training.
12/01/05
Renault uses drama to inject 'va va voom' into its sales training
A drama-based training session, involving professional actors, has helped the sales team at Renault’s UK parts and accessories business to meet its targets. 07/12/04
NCC Education to offer sales & marketing qualifications from the ISMM NCC Education and the Institute of Sales and Marketing Management (ISMM) have announced a partnership that will enable NCC Education to offer the ISMM's sales and marketing qualifications to its customers worldwide. 22/09/04
Prosell work with Lafarge on sales team development
Training and development company Prosell has extended its long-term relationship with building materials supplier Lafarge through a project to develop Lafarge's Account Management and Internal Sales Management teams within its Roofing organisation.
29/04/04
Abbey pilots sales training programme
Abbey has launched a sales training programme to help turn its rebranding efforts into stronger relationships with its customers. The Bank is keen to get closer to its 18 million customers and part of this refocusing included setting up a new telephone unit in Belfast called ‘Customer Outreach'.
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